The etymology of the word Mass Communication includes the word mass that means the public and communication or reaching out to the public either through the written, verbal or visual medium.
Mass communication is generally understood as how messages are created, sent, received and, analyzed by audiences while being transmitted through a particular medium. There is a variety of mediums that can be used to transmit these messages. They include written, digital, print, social media, radio, internet, and so on. Mass communication is a field that is multi-disciplinary. It uses a combination of elements from related fields like journalism, integrated marketing communication, strategic communication, health communication, and so on. Mass communication is effective in reaching out to a large number and a select targeted group of people.
Mass communication serves some purpose or the other and is issued with certain objectives in mind. It is important because it is used for the following:
If you are looking at a deviation from the standard career choice and are excited at the thought of a constantly evolving field with ample job opportunities, this blog is for you. If you are looking at flexibility and creativity in your career, then Mass Communication offers you many job roles that fit in.
We are providing valuable information in this blog on the exciting world of Mass Communication. We will outline the scope of the course, with various job options and industries that offer employment for students of Mass Communication. We will also explain the job roles briefly.
What is the scope after completing Mass Communication?
The field of Mass Communication offers a vast choice of careers. There are job prospects available in publishing, editing, public relations, journalism, scriptwriting, production and many others. After the successful completion of a course in Mass Communication, a candidate is employable in various sectors and has the option to choose the best fit as per his inclination and qualification.
What are the career options after Mass Communication?
Upon successful completion of the course, a number of options open up. You can pursue a career in Public Relations, Films &TV, editing, filmmaking, direction, Radio Jockey, screenplay writer, acting, Video jockey, production and many others. Mass communication is such a field that you can choose between digital media, print media, radio, video, and many other related fields for a career that offers different roles. A mix of your personal interest, inclination and the right skill sets and qualifications is what defines a happening high-paying career in Mass Communication.
The various types of job profiles that a candidate can look forward to after success of this course are:
Public Relations Officer/executive/manager/senior manager depending on qualification and skills.
Film Director, Sound Engineer, Sound Recorder, Sound Mixer, Special Correspondent, Producer, Radio Jockey, TV correspondent, Art Director, Screenwriter, Event Manager, Editor, Fashion Photographer ,Cartoonist, Video Jockey, Photojournalist, Illustrator, Critic and others.
Types of Industries for employment for Mass Communication students:
The fields that are open for employment to Mass Com graduates are:
Central Information Service, AIR – All India Radio, Legal Affairs Department, Journals, Circulation and Public Relations, News Agencies, Photography Companies, TV Channels, Radio Telecasting Companies, Press Information Bureau, Newspapers, Advertising Agencies, Books and Novels, Blogs, Broadcasting Corporations, Websites Periodicals and Magazines and other related fields.
Job Roles with a brief description:
Fashion Photographer:
As is evident by the name, the job of Fashion photographers is to present and showcase clothing for catalogues fashion magazines and advertising campaigns. As part of their job role they have to close interact closely with fashion houses and designers to help them in portraying a desirable image of the brand/company. They work out of studios and location shoots are an integral part of their jobs.
Fashion Photography also has different types: namely, Editorial photography, High Fashion Photography, Street Fashion Photography, Editorial Fashion Photography, Runway Fashion Photography, Catalog Fashion Photography, Advertising Fashion Photography. Glamour Photography and Look Book Photography.
Film Director:
The Director of a film is responsible for controlling the artistic and dramatic parts of a film. He or she is also responsible for visualizing the script and offering guidance to the technical team and artists. He/she plays a vital role in choosing the cast. He/she is in charge of the creative aspects of the film and looks after the production design as well.
TV Correspondent:
A TV Correspondent is a vital link in TV Shows and news. A correspondent reports and writes news stories that are published and used in broadcasts. They give details on the background, events, factual information, in fact everything that provides the framework on which a story or news can be built.
They are also responsible for interacting and interviewing people who can provide information on the subjects of the stories or news.
Producer
The role of a producer is to find and launch a project. The producer is also responsible for arranging the finance, employing writers and other key members of the team. The producer also oversees all the stages before the project goes on the floors or is released – right from pre-production, production to post-production.
Radio Jockey/ RJ
The role of a radio jockey or RJ is to anchor radio shows. The RJ conducts the show as per the script handed out to him, and plays music as per the format of the show. The radio advertisements, audience engagement through telephonic calls, social media engagement, emails, texts /SMS’s and so on are part of the RJ’s job responsibilities.
Screenwriter
The role of a Screenwriter is to develop and write screenplays that are used in TV dramas and films. They either work on their new ideas that are original, or they adapt it to an existing story and make that into a screenplay or just join an on-going project and work for them. Once their script is ready they pitch it to either the producer or the film studio.
Sound Engineer
They are in charge of acoustics and creating the expected results. A sound engineer can have the choice of working in a studio, and recording for commercial projects like films, advertising, gaming, music, and interactive media.
Sound Mixer and Sound Recordist
The location sound mixer is also referred to as the production sound mixer and he or she is the senior- most person in the pre-production and production.
During the filming, the sound recordist is responsible for the balancing and recording of audio effects on the sets.
Special Correspondent
A special correspondent is a person who is responsible for the daily and regular reporting and interpretation of all genres of news, political, parliamentary or general news. The special correspondent is stationed at either the Government Headquarters, or the State or any other strategic place where he can perform his daily duties.
Video Jockey
VJ or Video Jockey, is an on air person who introduces music videos and announces relevant and related matter to music for engaging the audiences. A video jockey is also in charge of live performance and hosts shows on commercial and popular TV Channels such as VHI, Much Music, ChannelV, MTV and other popular music channels.
Art Director
An Art Director is the leader of the project wherein all aspects of art are concerned. So what is the job of an art director? He is in charge of managing a team of artists, the art director decides which elements of art are to be used, express the vision to his team, inspect review and approve the copy, the photography the design and other elements. They also allocate deadlines to the team and ensure that everybody adheres to it. They are responsible for translating the creative director’s concepts into action.
Editor
The role of an Editor is to coordinate, edit, material for print including books, newspapers, magazines and so on and any websites or digital platform before it is published. The Editors review and approve story ideas, and incorporate their comments as and when needed.
Event manager
Event Managers are also referred to as Event planners and Event coordinators. They are responsible for tasks like locating, selecting and booking venues. They are responsible for all the coordination that is required before, during and after an event. They liaise with suppliers, clients, vendors, the venue managers/ owners among others. They also look after budgets, involving, managing risks, organizing licenses permissions, accreditations and also preparing post-event reports for all the parties concerned.
Public Relations Officer
They play a strategic and vital role in managing the reputation of a company or an individual depending on who they work for. Their job also involves writing press releases, writing for brochures, newsletters, leaflets, websites and so on, handling media, managing crisis situations, handling the internal and external public of an organization. They must be well versed with the nuances of print, social and digital media and be adept at handling the same.
Conclusion:
It must be now amply clear to you through our introduction to the key elements of Mass communication and all that it involves that this is a vast and dynamic field. It is growing and evolving at a rapid pace, thus creating more job opportunities and excitement. Communication is nothing new since it forms an integral part of our everyday existence and life, but to learn the art of mass communication is a popular choice,
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