What is MBA Marketing Management All About?

Marketing is an ever-evolving force. It is one of the first industries to adapt to the changes and development. A perfect example of this is the digitization of businesses. Even before the digital trend caught on, digital marketing had become a full-fledged branch of marketing. Today, the marketing industry is a balance between traditional forms of marketing and upcoming digital forms of marketing. To become an expert in marketing, selling, and branding, you need an MBA in marketing management.

MBA Marketing Management: Course Highlights

MBA in Marketing: Eligibility Criteria

If you want to pursue an MBA in marketing management, first assess if you are eligible by comparing to the following criteria:

• Require 50% or more as the final passing percentage.
• Degree, college, and university must have Govt. recognition.
• Final year students confident of scoring more than 50% can apply.
• Special category and reservation students require 45% or more as the final percentage.

MBA in Marketing: Admission Process

After eligibility criteria, the next important information to know is the admission process. Here’s how you go about it:

• Based on the college and university you are targeting for the MBA in marketing management, you will have to crack the entrance exam.
• Most colleges and universities prefer XAT, CAT, MAT, NMAT, CMAT, MBA CET, PERA, State CETs and GMAT.
• Private colleges and universities reserve the right to hold their own exams.
• If you clear the exam, you’ll be asked to appear for a Group Discussion (GD) and Personal Interview (PI) round.
• Upon clearing these rounds, you’ll be granted admission.

MBA in Marketing: Syllabus & Subjects

The following is the general syllabus and subjects for MBA in marketing management. They may be different based on your college and university.

Why MBA in Marketing – Top 5 Reasons

You should always have strong reasons to pursue a course and career because you are investing value and time. So, if you are thinking of doing MBA in marketing management, here are some good reasons to choose the course:

• Growth of Digital Marketing – Digital marketing across the world is now in the peak growth phase. It will become the most preferable form of marketing. An MBA in marketing management will make you an expert in this field, setting you up for a great career.
• Create Brands – Marketing is a career where you can constantly grow. Eventually, with education and expertise, you’ll become a brand creator, build products from the ground up, and make stories that truly engage audiences and result in high sales and growth.
• Exciting Profession – Marketing is one of the most exciting professions. You meet a lot of new people, interact with them, and get to learn and understand the developing and changing marketing dynamics. There are always problems to solve, challenges to face.
• Skills Development – The MBA in marketing management is a course that heavily focuses on skills development. The marketing industry requires you to have many skills to survive and thrive, and the course equips you with the best skills training.
• High Growth Opportunities – The marketing industry provides many growth opportunities. For you to be able to take advantage of these, the MBA in marketing management provides you with the right mix of theoretical and practical knowledge and the latest advancements in marketing education.

Required Skills for MBA in Marketing Management

To thrive in your MBA in marketing management course, you will need the following set of skills that will also help you in your career:

• Communications Skills
• Business Acumen
• Organisational Skills
• People Skills
• Leadership Skills
• Public-speaking Skills
• Problem-solving Skills

Career & Jobs Opportunities after MBA in Marketing Management

Getting an MBA in marketing management is the first step, but what next? The following are the top careers you can aim for with an MBA in marketing management:

• Marketing Manager
• Brand Manager
• Head of Digital Marketing
• Media Planner
• Marketing Analyst
• Media Strategist
• Channel Head
• Corporate Communications Head
• Social Media Manager
• Product Manager

Future Scope of MBA in Marketing Management

When businesses go through lean phases, they invest more in marketing because marketing drives business and directly affects revenue. It can bring a company out of trouble. This is the value marketing holds. Therefore, companies will continue to invest in marketing. An MBA in marketing management is the top degree in the field and makes you an expert in all aspects of marketing, including digital marketing. It will help you realise your potential and be eligible for the best jobs in marketing.

Top 10 Recruiters for MBA in Marketing Graduates in India

With an MBA in marketing management degree, the following top 10 recruiters in India could be your future employers:

• Hindustan Unilever
• Google
• Microsoft
• PepsiCo
• Amazon
• Flipkart
• Nestle
• Procter & Gamble
• Britannia
• Dabur

Top Industries Recruiting MBA in Marketing Management Graduates

MBA in marketing management graduates are highly sought-after in a variety of industries like:

• FMCG
• Manufacturing Industries
• Banking
• Retail Management
• IT Sector
• E-Commerce
• Health Care
• Consulting
• Consumer Durables
• Automobile

MBA in Marketing: Interview Questions and Answers for Freshers

The following are the most common questions asked to marketing management freshers. Also, given are suggestions that you can use to give your own answer

Q1. What are the 8 Ps of Marketing?

The 8 Ps of Marketing are Product, Place & Time, Pricing, Promotion, Process, Physical Environment, People, Productivity & Quality.

Q2. What is your area of expertise – business-to-business or business-to-consumer?

Be honest about which is your area of expertise, and interview for a position that utilizes your expertise. Also, state that you are open to learning new forms of expertise.

Q3. Identify the five most important components of a marketing campaign.

The most common answer for this question is goals, knowledge about your customer, quality content, content promotion, and Call-to-Action (CTA).

MBA in Marketing: Related FAQS

Q1 – What can I do after MBA in Marketing?

Following an MBA in marketing management, you can pursue careers like Marketing & Brand Manager, Digital Marketing Head, Media Planner, Marketing Analyst & Media Strategist.

Q2 – Is it a good career after MBA in Marketing?

Yes. Considering the future scope, the expansion of digital marketing, and the technological advancements in marketing, there’s going to be a huge need for professionals with MBA in marketing management degree.

Q3 – Is an MBA Marketing worth it?

Considering the average starting salary, multiple career opportunities weighed against other professional degrees, the MBA in marketing management is valuable and completely worth it.

Q4 – Is Marketing Management a good career?

Marketing management is a good career. It is one of the few professions that has a direct impact on the sales, making them an important part of the organisation.

Q5 – Is there any entrance exam for MBA Marketing?

The most common entrance exams for MBA marketing are XAT, CAT, MAT, NMAT, CMAT, SNAP GMAT, PERA, and State Entrance.

Summary

An MBA in marketing management is one of the most popular MBA degrees. The degree strikes a balance between theory and practical, teaches students to deal with real-industry problems and future concepts like digital marketing, and the use of upcoming technologies. Therefore, MBA in marketing management can help students unlock their potential and have a great career. But they must choose the right college.

MIT ADT University in Pune offers one of the best MBA in sales & marketing courses that provide students with international-level education that will help them stand head & shoulders above others and become the top professionals in their field. Visit our website today and fill out the enquiry form to know more!