The Supreme Court, while rejecting the apology affidavit from Patanjali’s MD and co-founder in a case regarding misleading ads, expressed deep concerns over FMCG companies deceiving consumers and jeopardizing public health. Justices Hima Kohli and Ahsanuddin Amanullah not only reprimanded Patanjali but extended their scrutiny to all FMCGs, emphasizing the unacceptable nature of companies misleading consumers and compromising their health. Senior Advocate Balbir Singh, representing Baba Ramdev, suggested framing broader guidelines, but the court remained firm, emphasizing the paramount importance of public health over corporate profits. The court’s stance highlights the need for accountability and transparency in the FMCG industry to safeguard consumer interests and public well-being.